We miss you
If they haven鈥檛 been in 60 days, they get a we-miss-you. One person, right day. Regulars never see it. They keep earning points and pay full price.
Main Street shops
More visits.
Bigger tickets.
I run your FiveStars, TapMango or OneShop texts and emails for you. Customers who stopped coming get a reason to come back, and your regulars keep paying full price.
Plans from $99 a month
Have a question first? Book a free fit call or contact Luke
[Your shop]
Hi Sam, it鈥檚 been a while and we miss you! Here鈥檚 $5 off your next visit, just for you. Good through Sunday.
Omw this weekend 馃檶
Sample win-back text. Anonymized.
The idea
Drive the surge. Keep the margin.
Secret sale
A secret sale is an offer only a chosen group of customers receives. A few people get it. Most people that day still pay full price. Nobody else gets spammed.
Most pay full price
Ten people walk in. Three had an offer because they weren鈥檛 going to come. Seven still pay full price. Customers learn to expect full price. A deal is a rare occasion.
Who this is for
You like what the software can do. You don鈥檛 have time to run it.
You already pay the monthly fee. Most shops either blast the whole list or send nothing. I send the right offer to the right people. You keep the store. Margin stays intact.
In your software
Here鈥檚 what it looks like when I run it.
Restaurants 路 coffee 路 ice cream 路 smoke shops
FiveStars
Who comes in. Who spends. Who hasn鈥檛 been back.
The regular who hasn鈥檛 been in 60 days gets a we-miss-you. People who spend more get a secret sale, the way Starbucks rewards its best customers. That鈥檚 FiveStars marketing help, minus the busywork on your end. Birthday and visit texts go to one person on the right day.
Cafes 路 restaurants
TapMango
In-store plus your own app.
Think of it as a TapMango marketing service that gets orders off Uber Eats and onto your own app. Delivery or pickup, they earn points and pay regular price. You keep the profit. Lunch on a slow day. Happy hour only for the people who come then.
Clothing 路 gift 路 toy
OneShop
Offers that match what they already buy.
A boutique: Free People buyers get the new color. A gift shop: they bought one thing, the offer is the add-on. NeeDoh fans only. Not a blast to everyone.
From the floor
They already had the software. Then Luke ran it.
The messages that went out to customers helped. I wish I knew this a little earlier.
Argie, Triple Berry CafeTapMango
I use OneShop. I just had my first customer come in and redeem her welcome back offer.
Abby, Gait + MainOneShop
Spilt Milk Ice Cream ShopFiveStars
Churros Y Chocolates 路 Algonquin, ILFiveStars
How it works
We take it from here.
1
Fit call, then Kickoff
A free 15-minute Fit call to see if it fits. Then a 30-minute Kickoff: what you have on, what you want, what you expect.
2
Who gets it
The secret sale goes to a slice of the list. Not everybody.
3
We send it
I build it. You say yes. Then it goes out.
4
Each month
What brought people in, what worked. One round of changes.
Then I run it
You keep the store. I do the sending.
This is not weekly strategy calls, a new register, or a giant agency. If you need those, say so. We鈥檒l point you the right way instead of turning this into something it isn鈥檛.
Luke Maycroft
20+ years on the floor. 10+ years in FiveStars, TapMango, and OneShop. Not a theory consultant. The person who already knows the software.
Based in Algonquin, IL, working with shops across the US and Canada. An L&M Management Consultants company.
About
Hi, I鈥檓 Luke.
I鈥檓 not a theory consultant. I鈥檓 the person who already knows FiveStars, TapMango and OneShop inside and out. Most shops pay for this software and only use a slice of it. I set up the texts and emails that bring people back, run them for you, and keep you posted on what鈥檚 working. Based in Algonquin, IL, working with shops across the US and Canada.
What's included
Extra visits without giving away too many discounts.
In
- A 30-minute Kickoff to look at your setup, your goals, and what you expect
- We clean up the automatic texts and emails you already have on
- Secret sales to a slice of your list, not a storewide sale
- Each month we tell you what brought people in, plus one round of changes
Not in
- Unlimited extra meetings or edits
- A new register or a new website
- Texts to your whole list that make people tap stop
- Guaranteed sales numbers
Need an extra 60-minute Zoom? $150, on every plan. Need a new register or a simple website? That's L&M, a different conversation.
FAQ
Straight answers.
Software change, discounts, meetings, follow-ups, the 90-day start, and whether I come to the store.
Start
Pick the software. Start there.
Open the page for what you already run. I take it from there.
Have a question first? Contact 路 Email Luke